EGF stands for Epidermal Growth Factor. From birth until adulthood, our body produces copious amounts of EGF proteins that communicate with cells, sending messages to repair and rejuvenate. EGF is one of the most important growth factors for youthful, healthy-looking skin, helping to support the production of collagen, elastin, and hyaluronic acid. By the time we are in our 20's, the natural production of EGF is already starting to decrease. As a result, cell turnover and repair slow, eventually affecting our skin's youthful appearance. Skin starts to sag, become thinner, drier, and fine lines and wrinkles appear. BIOEFFECT scientists have invented a way to produce a plant-based EGF in barley to mimic the growth factor proteins found naturally in our skin.